11. Promote your Page with Facebook Ads
Facebook’s advertising tools have come a long way. For a few dollars you can get your Facebook page in front of the people who would be most interested in what you have to offer. Promote your page with Facebook ads and reach the people you’re trying to reach — only much quicker.
12. Run a Facebook contest
A Facebook contest is the perfect opportunity to engage with and have fun with your fans. A fantastic prize and fun entry rules will ensure that your contest is shared amongst your fans and their friends as well.
For more on Facebook contests check out: 101 Tips: How to Run a Successful Facebook Contest
13. Use custom Facebook tabs
Did you know that you could create custom landing pages right on your Facebook page? A custom Facebook tab allows anyone to create a custom landing page for almost any purpose. Get more email list subscribers, run a Facebook photo contest, or direct people to a free trial of your software. A custom Facebook tab has endless opportunities.
14. Facebook video
Video is said to become a majority of the content on Facebook in the near future. With video production tools and cameras inside every cell phone, anyone can produce video. Video performs especially well with Facebook because it’s quick, entertaining, and easily sharable. Experiment with video for your audience, it could be the boost your content has been looking for.
15. Facebook Live
Broadcasting to the world is no longer a function capable by only large media companies. Anyone can now jump onto Facebook and with a click of a button, broadcast to their fans live. There are many creative ways to use live video. Use it for events, inside looks, Q&As, etc. Experiment with Facebook Live and start interacting with your audience in real time.
16. Post when your fans are online
Pay special attention to your Facebook insights to see when the majority of your fans are browsing through Facebook. Post and adjust to those times to hit them at just the right moment.
17. Create eye-catching images to go with your posts
Visuals are a powerful tool in the social media marketer’s toolbox. Visuals have the ability to communicate emotion and meaning in milliseconds. Attaching each update has been proven time and time again to outperform content without visuals.
18. Test out various media types
If your content has hit a roadblock and can’t seem to garner much engagement, maybe it’s not the content, maybe it’s the format. One of the things that makes Facebook such a dynamic platform is the media formats it supports.
Video, audio, written, and soon enough, VR. There are many formats to experiment with. If you’re finding your content ignored, it may be time to try out video.
A 3,000 word article on SEO can be a little dry for most marketers out there. But turn that article into a video and that’s a whole different ball game. Just look at Moz’s Whiteboard Fridays hosted by SEO wizard Rand Fishkin, it’s one of their most anticipated pieces of content.
19. Include a CTA
Many social media marketers will post to Facebook expecting a reaction and scratch their heads when it doesn’t happen. Maybe it’s because you didn’t ask. Don’t expect your fans to know what you want they to accomplish. State explicitly what you’d like them to do by include a call-to-action. “Like this post if you agree!”, “Share this if you know someone like this” or “Comment with your thoughts” are all examples of CTAs that push your fans to engage with you.
20. Experiment with emoticons
Emoticons can be included in the visuals bucket as well. They’re great at getting a mood, feeling, or emotion across quickly. Especially for younger or millennial audiences, emoticons add much more emotion and affect to Facebook updates.