21. 70-20-10 rule
If you’re having trouble finding a balance of content to post to your Facebook page, follow the 70-20-10 rule. Post original valuable and engaging content 70 percent of the time. 20 percent of the time share content that your fans would be interested in. Then feel free to be self-promotional 10 percent of the time.
22. Create infographics
Let’s all agree that data or original research can sometimes be a snooze fest. Put a fun spin on the data you’ve collected by turning it into an infographic. This way it’ll have a higher chance of being engaged with and shared.
23. Recycle past successful content
There’s no need to create original and resource intensive content each and every time you post. Look back and see what has worked well for you in the past. Then spin or recycle that content into new posts. Your fans are not on Facebook 24/7 so some may have missed it. Feel free to reuse or recycle past content so that everyone can experience it.
24. Share user generated content (UGC)
Let your fans in on the fun. Loyal followers or die hard fans are always creating content that incorporates the brands they love. Make them feel included by sharing the content they’ve painstakingly created for you. Not only will it make your fans feel important, it’ll lighten your workload in the process.
25. Partner with influencers
It never hurts to ask for a little help. Partnering with a popular influencer in your industry is a tactic that will really get your brand up front and centre. Depending on the popularity of the influencer you might have to pay or offer free product. Calculate if it’s worth the exposure or the amount of leads it is expected to generate.
26. Use a popup on your website with social channels
A website popup is a great way to direct your website visitors to your social channels where all the fun is happening. Include social sharing buttons or widgets on your popups to turn website followers into social media followers as well.
There’s no denying that everyone loves a funny reaction GIF. Like emoticons, GIFs are great at communicating a certain emotion or reaction that millennials really identify with. Experiment with GIFs when you post an update to see if your content receives more engagement.
Q&As with industry experts are a great way to boost engagement. Think of it like a webinar. For an hour or so your fans can sit down with a person of interest and send them questions. Build hype around the event and use it as a way to bring a ton of attention to your Facebook page.
29. Don’t forget the weekends
Just because we have the weekends off doesn’t mean our fans aren’t on Facebook. Using Facebook’s handy scheduling feature you can post a bit of content on the weekends. It’s all about maintaining consistency.
30. Experiment with humour
Humour can be a powerful tool if used in the right way. Humour creates engagement because it’s so universal. A funny GIF, meme, or update creates an emotional connection between the poster and the reader. Experiment by adding a bit of humour to your update and see if it resonates with your fans.
31. Tag other accounts
When it comes to partnerships or simple admiration remember to tag the accounts you’re referring to. It creates a symbiotic relationship. It sends traffic to the other account and develops your relationship. If you’re trying to build a partnership or get someone to notice your business, tag them so that they get a heads up.
32. Use hashtags
Include your business in the popular conversation of the day by joining in on the hashtags. Hashtags include and categorize your updates in the larger global conversation. Remember to keep your hashtags specific to your industry or else your updates will get lost in the fold.
33. Test content with ads
A business that has yet to get a foothold on it’s most popular type of content can test things out with advertisements. With a few bucks, run a few blog posts ranging in subjects with Facebook ads. See which performs/converts best and continue on in that direction. Because Facebook targets based on interests, you’ll be able to see what content does best with your target audience.
34. Poll with Facebook reactions
The new Facebook reactions are a fun way to poll your audience regarding a certain subject. Figure out what the popular opinion is by creating a Facebook reaction poll. Your fans can vote according to the reactions you’ve assigned to each answer.
35. Respond to comments ASAP
For quite some time now Facebook has been a go-to place for customer feedback and support. Respond as quickly as you can to comments and reviews on your Facebook page. By doing so you’re page will get marked with a “replies quickly” marker so that visitors know that you are active. Thus will be more likely to engage with you.
36. Share from Instagram
Have a stellar Instagram account? Connect it with your Facebook account and share photos from Instagram to your Facebook feed. This way your Facebook fans can follow you on Instagram and vice versa.
37. Create a Facebook group
Birds of a feather flock together. If you’ve managed to find and gather like-minded individuals on Facebook consider creating a Facebook group where you can have in-depth discussions. Having a popular Facebook group can lead to more reach in the direction of your target audience.
38. Test optimal post length
You’ll see varying opinions on Facebook post length so it’s always best to test what works best for you. Generally a short Facebook post performs better because people don’t have the attention spans to read a long post BUT there are exceptions. Test, test, test.
39. Use the correct image dimensions
A blurry, out of focus image is an unforgivable sin these days. Post your visuals to Facebook in the best resolution possible for your fans. A quick Google search will pull up the most recent optimal image resolutions.
40. Use a social media management tool
If you’re looking to take your social media efforts to the next level, you should consider using a social media management tool. A social media management tool saves you time and headache by organizing everything into one platform for you to diagnose problems, schedule updates, and listen to what your fans are saying.
41. Success stories
As part of your self-promotion strategy show off your past client successes. A captivating story of their rise to success can lead to more clients and more interest in what you have to offer.
42. Offer Facebook exclusive promotions
Make your Facebook fans feel special. Give your audience a reason to follow you on Facebook by offering Facebook exclusive deals and promotions. “Offer only valid for Facebook followers.”
43. Go behind the scenes
Much of marketing is building a relationship between the brand and the consumer. Social media offers the perfect opportunity to give your fans an inside look at the inner workings of your business. Show them what they’re buying into and what your business is all about. Behind the scenes access makes fans feel special and is a powerful tool for strengthening relationships.
44. Encourage reviews
Just like any other review platform, encourage your fans to leave honest reviews about their experience. Positive or negative, it provides feedback for you for improvement. Plus, positive reviews are social proof for those on the fence about giving your business a try.
45. Use BuzzSumo to find highly shared content
Wouldn’t it be great to know what content performs best with a certain audience? Wouldn’t it be great to know what has done well so that you could build on it for your audience?
BuzzSumo gives you exactly that. With BuzzSumo you can type in a specific keyword and get a list of the most shared content related to that keyword. That way you can see what was involved and attempt to duplicate the results (or “10x” as they say).