1. Claim your Facebook vanity URL
Once your Page has 25 Likes, you can claim your vanity URL, meaning you can direct fans to a URL like “facebook.com/YourBusinessName”. This helps visitors to find your page, and makes it easier for you to promote your page on other marketing materials.
2. Double down on past successes
Doubling down, recycling, or reposting past successful content is a strategy often underutilized by most marketers.
Conventional thinking might lead you to create original content each and every time but that doesn’t always have to be the case. To save you needed time and energy, try reposting or recycling content that has performed well in the past.
To piggyback on the success of our article 100 Growth Hacks Learned From 5 Years as a Startup the Wishpond team recycled it into a SlideShare, which made it to the front page, which transformed into an article on how to make the front page of SlideShare.
3. Change/update Facebook cover photo
The Facebook cover photo is an often overlooked area for some self promotion. If you’re holding a contest or giveaway, your Facebook cover photo can act like a promotional billboard. Show off the prizes you’re giving away and a link to the contest for all of your visitors to see.
4. Pin a post
Don’t miss out on the opportunity to pin a post to the top of your Facebook feed. After publishing a new blog post, launching a giveaway, or announcing a new feature pin it to the top of your feed so that it’s the first post your visitors see.
5. Complete your about page
You’d be surprised at how many Facebook about sections are left barren. Completing the about page of your business page is crucial. Your Facebook business page can often be the first place your visitors head to after a Google search. Make sure all of your information is in order including your website, social links, and contact information.
6. Include Like buttons on your website and blog
Having Facebook Like buttons on your website and blog can direct traffic from these channels to your Facebook Page, turning blog readers and customers into social media fans. Entice them into liking your Page with a CTA – for example, “Like our page to stay up to date with the latest products and promotions!”
Facebook media comes in all shapes and formats making it a perfect way to hold a Q&A session with your followers. Post a start date and time for questions. Then post an update to request questions from your followers. Answer those questions live, pre-record a video, or just simply write in some replies. The choice is up to you.
8. Promote your Page in your email signature
Putting a small button or link to your Facebook Page in your email signature can direct some traffic from the people you communicate with to your Facebook Page, which has the potential to help you gather a few Likes, while also showing your business to these people.
9. Promote your Page to your email list
Give your email subscribers a good reason to become your Facebook fans. Exclusive deals, content, or promotions will get your email subscribers to follow the content you post on Facebook.
10. Increase transparency
Social media channels offer a great opportunity for businesses to connect further with the folks who love their brand. By increasing the level of transparency of your posts your building and strengthening the relationship you’re developing. People want to get to know you, your story, and why you’re in business. Give them an inside look and you’ll be rewarded with long term business.